WHO WE ARE

At Sierra Blue, we are innovators in hospitality management. We have a passion for excellence that is proven through our multiple industry awards. We work alongside with our investors to acquire, develop and manage boutique independent and branded hotels. Our end-to-end service is a focus on reimagining hospitality properties into award-winning, high-demand, experience focused hotels and resorts.

We specialize in acquisition, pro-forma forecasting, repositioning, development, construction management, reputation improvement and revenue optimization.

With a combined 25+ years of hospitality experience at both independent and top-level branded hotels such as Ritz-Carlton, Kimpton, and Starwood, we bring this foundational experience as a basis for our unique and guest focused creative direction in our executive and management team. We are trailblazers focused on Southern California destination markets and take a fresh and innovative hands-on approach which yields higher returns for our investors.

Delivering superior guest experience with personal customer service to you and your guests is the heart of our business. We maximize value and decrease upkeep costs. Let us be your concierge, eyes and ears with an attention to detail to exceed expectations.

True to our roots of managing over 50+ vacation rentals in California, we offer this as an add-on service. We provide full-service short term rental management, for investors whose portfolio includes residences.